Slanket: Responding To Snuggie's Market Entry

2011 IT for Management Group As singularityment Slanket: Responding to Snuggies Market En testify Daisy Awondatu(1140000372), Hanif Akbar (0800766550), Rini (1140000196), Rudy Santoso (1140000050) Binus Business School I. SLANKETS COMPANY undercoat In 1997 Gary Clegg anchor the idea to assume sleeved blanket that he called the slanket. Gary and his older brother Jeff talked nearly their ideas of sleeved blanket among friends and family in 2002. Then Jeff and Gary decided to try to felon the Slanket into a small product line in 2004, utilise $ 20,000 from their savings. They established the slanket first harvest-feastion, filled their intersection points to the warehouse, and switched on their website on January 20, 2006. The succeeding(prenominal) day they found the Slanket.com site flooded with orders. After acquire filling orders with the website Digg.com, Gary contacted Daily Candy, an email newsletter and insider guide, and persuaded them to lick S lanket the featured product. In March 2007 Gary and Jeff Clegg attended the one-year International kinsperson and Housewares exposition held at Mccormick Place in Chicago, and then they showed slanket product to Matt Genandt, product manager for SkyMall, an in-flight catalogue that reached over 650 one thousand million travellers each year. At the same period the Cleggs made an bargain with the television receiver receiver shopping channel QVC, a television station widely available to cable television subscribers. By November 2008, the Slanket revenues had reached $ 5 million, and the last month of the busy spend gruntle would probably bring revenues to $ 7 million for the schedule year. Gary likewise had built a supply chain that sourced product in China. His goal for 2009 had been to inrease awareness of the Slanket brand, so that it could support off-shoot products and stage business extensions, and to that end he was working assiduously to get sign and television c overage, discovering along the way that he h! ad a establish for media relations. II. CONDITION OF THE COMPANY The organizational structure...If you want to get a all-encompassing essay, order it on our website: OrderEssay.net

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