Observation Research

Introduction

We must leverage todays knowledge for tomorrows success - Tom Peters. Confronted with todays ener wee-weeic billet environment, companies are rapidly discovering the importance of maximizing the determine of information. Companies that transform information into a competitive asset commode turn even the toughest challenges into opportunities. Capitalizing on the information a partnership owns about its business processes, employees, customers, suppliers etc, is the new competitive edge, as it leave al integrity act as capital that earns high returns. Information acts as the new value proposition for sustainable long-term growth.

Information is no doubt a of import asset to any company, provided the collection and analysis of business data to yield valuable information is an arduous task. There are a yield of enquiry techniques available to facilitate the collection of business information, save questions of validity and reliability remain a debating issue when collect information about human beings.

Humans may be absent of their actual behaviour, both on an individual level, and in ground of how they move within the larger web of culture. This mental bulwark creates a prohibition to the collection of information through by and large used explore techniques such as focus groups, one on one interviews and questionnaires. All too many research techniques depend entirely on peoples retrospective or antecedent make-ups of their own behaviour.



However, people often can buoynot and will not report information accurately. After all, if people are unaware of aspects of their behaviour, how can they talk about it?

What is being done in the business research field to overcome this impeding barrier to research? Are there any techniques, which will surpass this barrier? The answer seems to lie in the growing popularity of observation research. many companies are increasingly incorporating observation research techniques into their research agendas. Observation, as a research methodology is becoming mainstream amongst researchers today...

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