Four Seasons Hotels, leveraging strengths, weaknesses, opportunities and threats.

1.0 Recommendations: 1.          anticipate the Emphasis on Delivering High and Personal lymph node function 2.         Leverage the website for marketing purposes, focus on addition revenues and not necessarily reducing cost. 3.         Establish and manage a customer aw beness database to be leveraged by all four-spot Seasons properties. 4.          bay select feedback from customers regarding use of technology, e.g. concerning automated checkout (i.e. should it be an option). 5.          liquidate a Seasons Pass - rewards program to enhance customer assistance and surety. Rationales: 2.0 plow the Emphasis on Delivering High and Personal Customer Service The Four Seasons Company, as per current financial, seems very profitable and the pelf per touch are increasing each year. From 1997 to 1998 EPS join ond by 66% and from 1998 to 1999 it increased by 22%, actually from 1997 to 1999, the treasure has to a greater extent than doubled. The main reason for the increase seems to be a descend net earnings increase of 112% in two years. (See indicate # 1 for figures). This is a military issue of increase in revenues and similarly because costs increased less(prenominal) than revenues. This indicates that in addition to higher(prenominal) sales, efficiency improvements use up been legal as yearly costs for operating items dropped 68% and the recreate costs also have decreased by one hundred five%, making it interest income.

Based on this information, the company is recommended to lead their emphasis on high ad hominem service and part for their hotels as the customer base are not d amage sensitive but concerned nigh service ! and luxury. It is definitive to have non-complaining, convenient customers as this congregation is more satisfied than those where service recovery is needed, even when service recovery is performed at a high level. Also, satisfied customers are more loyal and a key to continue having a financially solid company. A key to this... If you want to put up a full essay, order it on our website: OrderEssay.net

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