Consumer Behavior

Consumer deportment Stephanie M. Smith MKT/435 June 28, 2012 Richard Ford Consumer Behavior A client in a busy segment store walks nigh for an hour carrying the same two dresses. some(prenominal) dresses be very connatural in style and color. both(prenominal) dresses are the latest fad, but a sales mortal has to interview why the serviceman pull up stakes not make a decisiveness. The man has some elements to pass before he makes the purchase. The man will canvass to consider the style of the woman for whom he is purchasing the dress. He may consider the price of separately dress. The man can thus far consider whether the woman will like one causation over the other. He may consider similar dresses seen at another popular store. all(a) of the considerations the man can make are a physical body of consumer behavior. Understanding why a customer will or will not buy, which busisness he or she buys from, and whether he or she will return to a n government is what drives a business. Consumer behavior is a key element of marketing.

Consumer Behavior and market Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and lock of products, operate, experiences, or ideas to satisfy take and the impacts that these processes have on the consumer and nine (Hawkins, Best, & Coney, 2007, p. 6). Consumer behavior can debate some keenness to the way a consumer makes a decision about a fibreicular product or service. The mind process behind a visit to a true store or a website is also a part of consumer behavior. Organizations want and need to spa ng about how a person decides to use certain! services or products. The same organizations essential know what thoughts or feelings take hold customers away. The knowledge of consumer behavior influences how a company markets to current and voltage customers. Consumer behavior relates directly to marketing. Marketing revolves around what the customer needs and what will satisfy the needs. strike and...If you want to get a full essay, order it on our website: OrderEssay.net

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