Easy Car

CASE STUDY: EASYCAR.COM 1. MAJOR PROBLEM The Major hassle face up EasyCar is that it is a sm all family as compared to major European competitors like Hertz, EuropeCar and Avis Europe. EasyCar has so out-of-the-way(prenominal) been able to open 46 lease outlets in 5 countries whereas its competitors are spread all over the world. EasyCar has a low-toned market share in Europe as compared to opposite major competitors and if Easy gondola wants to remain profitable in the rental car business, it need to grow and acquire much market share. EasyCars down(p) terms strategies and no frills approach has no doubt make it popular among consumers but in prescribe to remain good and competitive in the rental car business, it needs to try its customers with more options for its functions. For example, wide varieties of cars similar to early(a) car rental services should be earmarkd. At the demo time, EasyCars sink size is much smaller a nd on that point is a less(prenominal) variety as compared to its competitors. Its brand is non recognized anyplace except within Europe. Meanwhile, its competitors have been successful in advert their company extensively in various media sources, which has made them a recognizable name among people. Easy car needs to nourish its brand and update its strategies to keep its customers loyal to the company. 2.

SUB-PROBLEMS Staffing- customer service EasyCars poor service has created many problems for the company. In rove to but labour on expenses, it keeps a stripped mental faculty which is untrained, not knowledgeable, unprofessional and unfriendly to its custo mers. It has a small lag that does minimum ! work. EasyCar does not put much emphasis in lineament service; its drive for a lower price has caused it to provide poor service to its customers. It has poor working conditions for its employees, as surface as little compensation. All of this combined leads to the lack of penury for its employees to perform to the best of their abilities. Since there are...If you want to conquer a full essay, order it on our website: OrderEssay.net

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