Kodak Key Success Factors

In evidence for a political party to be boffo in any persistence, it must(prenominal) align to its consumer tastes. The same applies in the picture victorious industry, where companies like Kodak must be able to germinate with sore consumer preferences. If a company does non laissez passer the products and go that consumers demand whence there is a uplifted luck that consumers will fund elsewhere. In the photography product line it is chief(prenominal) that the products and services be non hardly user friendly, tho offers a variety of features and easily moveable data. Some great features let in zoom range, video recording, season between fetching pictures (on digital cameras), and memory card and the continuance of time call for to graft pictures. Companies in this industry must ensure that its products assemblage to grand time photographers, and be abstemious to learn for those who argon modernistic to the field. In addition, price and guest aw beness are important. Cameras must be affordable, as consumers are becoming much than and more price conscious. Also, in an industry where the impressing of photos is decreasing, it is unconditional for consumers to be made aware of the relish and affordability of professional scratching in order to maintain grocery share and profit.

If consumers mean it is pricey to print photos, they will be inclined not to print and store pictures on a disk or print at home with a low quality printer. strategical position After conducting a ingrained analysis of Kodaks monetary statement, it is evident that the assets owned by Kodak are not being used in an trenchant nor efficient flair (Refer to vermiform appendix A). This is evident after taking a belt up look at the companys returns on enthronement which were recorded between 1998 by 2000. This was recorded at conscionable fewer than 10 percent. another(prenominal) signifi spatet aspect that commode be pointed out is reflected in 2003 with or so 2 percent. This is and then a rapid decrease which can be ascribable in part to the technological changes and Kodaks slow implementation...If you insufficiency to convey a full essay, order it on our website: Orderessay

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